How to Build an Account-Based Marketing Technology Stack

One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based marketing, or ABM.Before we get started answering this question, let’s talk about the elephant in the room. Terminus is an account-based marketing software company, so it’s not as if we don’t have a stake in the game. But above all, we’re B2B marketers, too. We know the challenges that come with selling and marketing a complex product to a large group of stakeholders, which is why we believe so strongly in ABM and in our product.