How to use video crowdsourcing to supercharge content marketing

Content marketers do not use enough video. Even though it is the most powerful marketing medium, video has traditionally been too expensive, complex and time-consuming for marketers. As a result they haven’t been able to use it as much as they would like.Crowdsourcing your video harnesses a dynamo of global creativity – at a manageable budget - that can transform your content in its authenticity, diversity, virality and impact.Crowdsourcing can be a nervy experience for a first-timer. A marketer used to discussing ideas in private with a chosen agency, has to take a deep breath and put a brief out to (shock, horror!) a bunch of…customers!But there is no need to worry. The results will not be the same as a scattergun plea for random UGC. Yes, indeed crowdsourced content is grass-roots, but a good creative crowd contains thousands of high quality filmmakers – enthusiasts, film students, pro videographers, even award-winning directors and animators.Some advertisers tap into the genius of the crowd by asking for treatments or ideas. They select their favourite idea and its creator is rewarded. Meanwhile, the idea is then turned into a video, usually by a crowd filmmaker.