7 Content Marketing Trends for 2018

Content marketing has been around since 1895, when the John Deere company started a magazine for farmers.Fast forward to today, when brands have infinite media options for engaging customers—web sites, blogs, videos, social media, podcasts, and webinars among them. Each medium offers a different way to tell a story, educate prospects, and turn customers into advocates. And as 2018 approaches, newer forms of content marketing are gaining traction, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon’s Alexa.With so much content flowing from so many brands, marketers are realizing they must up their game to get attention, says John Haynsworth, senior content strategist at marketing agency POP.