LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing. Pieter De Temmerman and Grant Ries, co-founders of Pacific Data Partners and former Oracle and BlueKai veterans, will lead LiveRamp’s efforts to expand IdentityLink™ to deliver the full gamut of people-based capabilities to the world’s largest B2B marketers. IdentityLink allows marketers to create an omnichannel view of consumers and professionals by resolving data from any channel or source to an individual.