Dun & Bradstreet To Acquire Lattice Engines

Dun and Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount. This acquisition, which is expected to close within 30 days, aims to merge Dun & Bradstreet’s global commercial data and Lattice Engines AI and analytics. Together, the companies hope to offer a comprehensive platform that can help B2B companies operate more productively, simplify their data and activate audiences through personalized, omnichannel campaigns that drive results.  According to Michael Bird, EVP and General Manager of Sales and Marketing Solutions at Dun & Bradstreet, acquiring Lattice Engines better positions the company to help its customers better understand and serve its target audiences.