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How to Create a B2B Social Media Strategy

Marketing strategy is essentially about how do we compete in a crowded, noisy and overwhelmed market. How can you differentiate yourself, highlight the most amazing benefits of your product and create messaging that resonates with your target audience? In this class, we examine the elements of a sound marketing strategy and how to approach each of them in order for you to have a consistent plan going forward. For some reason, a lot of B2B companies have either struggled to grasp social media marketing or flat out ignored it. Despite the success that B2C companies have seen with social media, B2B companies still rely on traditional tactics like cold calling and attending business networking breakfasts. Those tactics are effective, but they shouldn’t be used in place of social media.

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YesPath

YesPath is the platform for B2B marketers. Ask Sales if the MQLs you’re passing are sales-ready. If they say no, consider YesPath. Our platform for Account-Based Marketing (ABM) helps Sales & Marketing build account relationships by tracking engagement, predicting intent, and personalizing content. Let us show you how demand gen works best when it’s high-touch and personal. We believe that the best way to build relationships is to listen and provide genuine help. But this has been challenging at scale, even when companies use CRM and marketing automation.

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How to Create a B2B Social Media Strategy