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Core ABM

Forrester | September 06, 2023

Forrester presents 2024 Planning Guides, showcasing more realistic budget expectations for investors and stakeholders. The company’s Planning Guides help leaders across digital, marketing, technology, and customer experience (CX) functions during annual budgeting and prioritization cycles. The key areas of investments in 20...

Account Based Data

ISG | February 04, 2022

Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (MarTech), which is helping enterprises respond to recent and rapid changes in consumer behavior triggered by the COVID-19 pandemic. The study results will be published in a comprehensive ISG Provider Lens™ report, called MarTech Service Providers 2022, scheduled to be released in June. The report wi...

Terminus | February 19, 2020

Terminus, the #1 customer-rated account-based marketing (ABM) platform, announced more than 50 percent quarter-over-quarter revenue growth in the second half of 2019, positioning it to become the dominant force in B2B sales and marketing software. By the end of 2019, Terminus grew to more than 210 employees through the acquisition of Sigstr, adding an Indianapolis office to its existing Atlanta and San Francisco locations....

Core ABM, ABM Accounts

Madison Logic | December 15, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received 16 badges across multiple categories in the G2 Winter 2023 Grid®. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Other badges for Easiest to Do Business With, Easiest to Administer, and Best Estimated ROI further reinforce the value Madison Logic delivers to its clie...