edynamic

Targeted Account Strategy

RollWorks | September 20, 2023

RollWorks released Hot Contacts, a unique feature that supplements the marketing qualified lead (MQL) list with sales-ready prospects. The company has distributed more than 1.5 million sales-ready leads to its beta customers since March, each receiving an average of 200 leads per quarter. Hot Contacts enables marketers to define ...

Account Based Data

SugarCRM | August 01, 2022

SugarCRM, provider of the award-winning AI-driven CRM platform, has been named “CRM Organization of the Year” by Business Intelligence Group in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The awards honor excellence in helping to solve the everyday challenges organizations have connecting and collaborating with their prospects and customers. This is Sugar’s second-straight Sammy win, having won “Product of the Year&rdqu...

Core ABM

Optimizely | December 27, 2021

Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to...

Core ABM, ABM Accounts

PR Newswire | June 30, 2023

Account-based marketing platform RollWorks, a division of NextRoll, today unveiled new industry-leading ROI stats across its customer base, including an average 18% increase in win rates, 16% increase in opportunities created, and 20% increase in opportunity-converting form-fills — all within 6 months of going live with RollWorks. The insights are made possible by a new RollWorks Ad Revenue Impact Report, which helps marketers easily quantify the influence of their advertising invest...