Buyer Intent Data
PathFactory, 6sense | September 08, 2021
Today PathFactory and 6sense announced they are strengthening their integration to incorporate PathFactory’s content intelligence into 6sense’s intent data to give B2B marketers access to smarter predictive models.
This new bi-directional, closed-loop integration passes first-party content signals from PathFactory into 6sense, enhancing 6sense’s AI-powered model to provide deep buyer insights, enable advanced segmentation, and create more personalized customer ex...
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