Dstillery and Bombora Partner to Deliver Prospecting Technology and Campaign Analytics for B2B Marketing

Dstillery, an industry-leader in digital intelligence, and Bombora, the leading provider of B2B intent data, today announced that the two companies are partnering to bring intelligent full-funnel marketing to B2B advertisers. The partnership pairs Dstillery's machine-driven audience creation, delivery and optimization with Bombora's proprietary business intent data to deliver a programmatic solution that lets business marketers find and reach companies that are in active research mode for specific products. Marketers will now be able to leverage the power of programmatic advertising and analytics with a B2B-first approach, and with unrivaled transparency. The solution is also available as a self-service platform. "As business marketers rush to embrace Account-Based Marketing (ABM), successful B2B media campaigns won't just reach companies, they will reach only the right target companies -- those that are in active research mode," said Greg Herbst, VP of Programmatic at Bombora.