Why you should embrace sales analytics tools

Basic marketing and sales analytics use tactics like audience segmentation to better target subcategories within an audience based on attributes such as common demographics, lifestyles or other defining characteristics. This enables more targeted messaging by marketers and more successful acquisition of new prospects. This level of precision and focus ensures that sales reps put their efforts into prospects that have the greatest potential. In modern marketing, applying analytics to target these most promising prospects is sometimes referred to as account-based marketing.