3 Contextual Lead Nurturing Tactics to Speed Up Your Pipeline

Contextual marketing has increased marketers’ abilities to create unique experiences on their website for each user. When a visitor converts on the webpage, personalization can catalyze further action. Below, we discuss three contextual lead nurturing examples that drive users more quickly along the buyer’s journey. Providing users with helpful, relevant information after they leave your website is another method to incorporate into your contextual marketing strategy. Retargeting is useful for nurturing leads in your database to guide them further down the buyer’s journey. Here are two contextual marketing tools that can be helpful for lead nurturing.