When Does It Make Sense to Outsource Content Marketing?

How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You’re in the top 13% of marketers, according to HubSpot’s annual State of Inbound survey, and if those blogs are driving great results you can probably skip the rest of this article. Everybody else is caught in the classic content marketing quandary, balancing time and content creation: 33% take 1-2 hours to write a blog, 23% take 2-3, and 16% need more than 4 hours. That may be acceptable for a blog post or two, but if you’re trying to publish a full content calendar with 5 or more posts per month, those hours really start to add up. Throw in video, social media, landing pages, and all the other elements of a full-blown content marketing strategy, and you can see why so many companies struggle to do it all in-house.