The Importance of Content Marketing in 2017 and Beyond

You must have heard the phrase content is king. Now, that may well be a marketing buzzword but this year and beyond, it’s a statement that has never been more relevant. In a world where consumers are more savvy, more demanding, and more empowered than ever, brands and businesses need to up their content marketing efforts to engage, inspire and convert.In today’s fast-paced digital world, content marketing is the heart of marketing. When it comes to building brand awareness, connecting with your target audience, building trust and showcasing your authority, there’s no pursuit more powerful. In fact, content marketing has become an almost universal tactic with around 90 percent of companies harnessing its power in 2016, and even more planning to up their efforts in 2017.