The 3 C’s of Social Media Marketing

Is yours one of the 65% of companies that rank generating leads as their biggest marketing challenge? If so, you may already be aware that one third of the global population uses social media on a regular basis. But did you also know that when combined with direct mail, social media marketing can open the portal to a powerful promotional strategy? Data and insights gathered from social media activity are ideal for bringing a laser-sharp focus to the messaging and targeting of your direct mail materials. And in true symbiotic fashion, direct mail has proven itself adept at grabbing consumer attention, and driving more traffic to company websites and social media platforms.
Print and digital promotions are exponentially stronger when they’re used together. If you want to make a unique and unforgettable impression on customers old and new, consider leveraging the combined efforts of a direct mail and social media campaign.