5 Content Marketing Tips for Small Businesses to Revisit

Content marketing is about captivating your audience with information and entertainment, and leading them to your product in the process. It used to be a fresh of breath air from blatant promotions that ran as ads on TV and newspapers, but now, everybody’s doing it and there’s a lot of competition in content marketing. To beat the competition and claim your market share, you need content marketing tips that can help you stand out. To chase goals, you first need to know where you currently stand. Performance benchmarks are critical in measuring progress. To set benchmarks, it’s important to first understand how your company works. How many customers did you acquire last quarter? What are your primary acquisition channels? How many leads did you generate? What percentage of them converted? What is the budget you can spend on marketing?