New Facebook Features for Small Business Marketing

Are you using a Facebook business page to create awareness and generate leads for your small business?Facebook has added business-friendly advertising features to help small businesses with their marketing, including carousel product ads, featured videos, and dynamic product ads. There are also several free Facebook features to promote your business in an authentic way.Let your audience experience your product the moment they land on your Facebook page. It’s easier than ever with Facebook’s new video feature. Facebook now offers the ability to use a video instead of a cover image. Cover images can be very effective to promote a product, upcoming event or new announcement. Since video marketing has exploded over the past year and is arguably the most engaging type of online content, adding a video to the cover space can really pay off.