How to Drive Event Engagement Using Social Media Marketing

Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at play. Creating a conversation between the event and the attendees is a crucial step to guarantee utmost attendance, hype, and engagement. There has been a surge of social media trends event curators have been embracing to increase engagement. Creating a unique hash tag for an event has become a staple for organizers to be able to interact with their audience when they share pictures and videos to various social media platforms. However, prompts such as this are only effective when the management is ceaseless, which is where many organizers fall short.