To Plan and Scale Account-Based Interactions, Get Your Priorities Straight
Business 2 Community | September 07, 2017
Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM).After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just your marketing practices. ABM is a go-to-market team transformation to focus your organization on high-value accounts, and it works best when a spectrum of interactions is deployed.