Overcoming the Challenges of Reaching the B2B Buyer
Business 2 Community | September 26, 2017
Speaking as a B2B buyer, I don’t answer my phone anymore. I don’t read cold emails – in fact, thanks to overcoming “inbox zero” tendencies, I don’t even take the time to open/delete them anymore. I used to, but with the insane influx of new technologies geared toward marketing, too many people were trying to reach me pushing their “life-changing” solutions. It was too much noise, and it wasn’t sustainable if I wanted to get my job done.