How to Transform Your Traditional Sell-side Ad Organization

As the media landscape continues to evolve, so do advertiser and agency expectations. Media companies, especially those focused on video, are transforming existing ad-side capabilities and developing new ones to meet these changing requirements. However, the results are often mixed, and the journey can be long and resource-intensive. To hone these efforts and remain on the top of media buyers' plans, we've pinpointed several key areas that publishers need to focus on: improving the buying experience, sharpening audience targeting, providing better cross-channel campaign support and offering new advertising experiences.