The Monday Stack: ABM for Agencies

I was going to say Demandbase came to town last week, but in fact the San Francisco-headquartered ABM platform has had a New York office in the Chrysler building for some time now — one that's set to outgrow its existing base. Perhaps it's better to say that CEO Chris Golec was on the east coast, to talk about the broadening of the platform to encompass not only targeting, but engagement and conversion in the same solution — as well as the intriguing strategic of educating the market about ABM through agencies.