Consensus' Buyer Enablement Technology Recognized as Top B2B Marketing Tool for 2017

Consensus, an enterprise SaaS (software-as-a-service) startup that drives B2B sales through Buyer Enablement, has been recognized as one of the Top Marketing Tools of 2017 by Smart Selling Tools."We're honored to be listed as one of the leading marketing tools for 2017," said founder Garin Hess. "Marketing is working more and more closely with Sales to improve the buyer journey throughout the entire experience. Our emphasis on automatically personalizing the customer journey for each stakeholder is being adopted by leading companies all over the world.""The Consensus platform has been excellent for us," said Sheryl Wharff, Americas Channel Marketing Leader for Micro Focus. "Once an individual receives an interactive video…if they like it and have other colleagues that should be enabled…they pass that video on to them."Consensus' patented Buyer Enablement technology helps marketing and sales teams discover and engage each stakeholder through an interactive automated demo earlier than ever before. As they engage, Consensus delivers key buying group data back to the sales team so they can more effectively drive agreement.