Brand Marketing: 4 Ways Businesses Should Be Using Press Releases, But Many Aren’t

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value and staggeringly high ROI compared to most other forms of conventional brand building many businesses aren’t happily aboard the press-release bus. And frankly, the biggest reason is that they don’t know what to announce.