4 Reasons Why CRM is Essential For Sales and Marketing Teams

A smooth-running CRM system is essential for your sales team to hit their targets and help business boom. The numbers don’t lie. According to Hubspot research, 75% of sales managers say that using a CRM helps to drive and increase sales and CRM systems improve customer retention by 27%.
Here are some of the reasons why a CRM system is essential for a growing business when a few spreadsheets and rules of thumb just won’t do. Better lead intelligence for both marketing and sales CRM’s like Hubspot, Salesforce, and Pipedrive give you full transparency over who’s on your website, and what they’re looking at. This is absolute gold for both sales and marketing teams when personalization is becoming more essential to catch people’s eyes.