Facebook Is Taking a ‘Hyperlocal, Hyperreal’ Approach to Empowering Small Businesses

If you live in Columbus, Ohio, or Nashville, Tenn., you’ll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses and small-business owners with a new campaign, “Keep it Local,” from 72andSunny in New York. The campaign is meant to not only spotlight the businesses currently using the platform to drive growth, but also to show other small businesses what using Facebook can do for them. “There are 80 million small businesses on our platform today and there are hundreds of millions of small businesses in the world,” said Michelle Klein, marketing director for North America at Facebook. “What we’re trying to do is give those small businesses access and knowledge of the free tools and training that they can take part in.” Klein continued: “We wanted to really point the camera at their stories, give them the mouthpiece and allow them to tell other small businesses and other people, at a local level, how they’re growing and investing in that city or in that town.”