Why an Email List is Not Optional for Your Business

Your business needs an email list. If you were to poll a group of online business owners about what they would do differently going back and restarting their business, a typical answer would be “I wish I had started my email list earlier.” I’ve heard it again and again. It doesn’t matter if you are a blogger, podcaster, product seller, service business, or even a restaurant. Your email list is critical for long-term success. Let’s dive in and look at why an email list is not optional for your online or offline business. Social media is one of the biggest things to happen to business marketing in the last decade or so, but there is one serious drawback to relying on social media as a source of traffic and revenue. Even if you have a strong following and lots of likes, fans, or followers, you may not reach your audience when posting new content. Facebook, Twitter, Pinterest, Instagram, LinkedIn, and other social networks used to give you that for free, but these days you have to pay to reach your fans on social media platforms.