Scale-up specialist launches on-demand B2B marketing service

Fast-growing B2B businesses can now secure expert communications and marketing strategy and delivery, without recruiting staff or retaining an agency. The Scale Partnership has launched a ‘Virtual Chief Marketing Officer’ service for start-ups and scale-ups – senior resource on a pay-as-you-use basis. The new service is for any later stage start-up or aspiring scale-up that recognizes a need to review, develop or carry out communications and marketing activity, but does not have the staff or time to dedicate to that. Caroline Brown, the co-founder of The Scale Partnership, explained: “At work and in our personal lives, we’re increasingly choosing to share rather than own, whether we’re subscribing to Spotify, storing files in Dropbox, or getting to meetings on an Of bike. “We’ve brought that on-demand model to B2B communications and marketing, where it’s just as effective and easy to use. If you’re prepared to think differently about the way you organize this aspect of your business, then we’ll help you do it more quickly, cost-efficiently and flexible.”