RollWorks Boosts Platform for Account-Based Marketers with New Ways to Find and Reach Target Customers

According to Gartner, the average B2B deal requires 6.8 people to sign off before a deal is made. As the group of decision-makers involved in a purchase expands, marketers need new tools to reach customers during their buying journey. To meet this need, RollWorks, a division of AdRoll Group, today announced new ad retargeting capabilities designed to increase the likelihood of closing deals by helping marketing and sales teams reach and influence the entire buying committee. Account-based retargeting amplifies retargeting efforts by combining the value of account-based marketing with the proven success of retargeting and prospecting. An entirely new way to advertise, this feature allows marketers to map site visitors back to accounts, and then expand the contact list from beyond those visitors to the larger buying committee at those accounts. The result is a high performing, an account-centric retargeting campaign focused on high-intent accounts.