Leadspace And Bombora Team Up To Drive Account-Based Marketing

Leadspace and Bombora have formed a partnership to help B2B brands pursue personalized customer engagement, the firms announced this week.  Bombora will contribute its Company Surge, a product that allows sales and marketing teams to determine the most relevant content and improve email response, the firms say. The objective is to add “another, crucial layer of intelligence,” states Leadspace CEO Doug Bewsher. Leadspace, a customer data platform for B2B marketers, will provide predictive and personal scores. Combined with B2B intent data, its customers can pursue account-based marketing (ABM), it says. Some clients have tried the combined service.