Why LinkedIn is 277% more effective for lead generation and professional development

In 2018, LinkedIn reached 10 million registered Australian members a significant milestone given, in 2010, there were only one million members. It is also significant 42% of members access the platform multiple times daily or weekly, 74% of B2B buyers use it for purchasing decisions and social proof, 79% of B2B marketers view it as the most effective marketing channel, and 91% of executives rate the platform as their number one choice for professional content. In fact, Hubspot reports LinkedIn is 277% more effective at B2B lead generation than Facebook and Twitter. So it is undeniable LinkedIn is a ‘must have’ for professionals. If you are not leveraging the platform in some way, you are definitely missing opportunities on the social selling and digital marketing highway.