Prelytix brings AI nouse to Oracle Eloqua for ABM

MRP has announced the integration of its AI-powered customer acquisition software with Oracle Eloqua, part of Oracle Marketing Cloud. The integration enables customers to trigger email marketing campaigns in Eloqua from their MRP instance. The integration also enables the bidirectional flow of information between Oracle Marketing Cloud and MRP Prelytix. Organizations using an Account Based Marketing approach can now collate, understand and act on the information collated by both solutions. MRP Chief Marketing Officer and Co-Founder Jim Regan. Commented: “One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing’s most valuable communication channel, email marketing. This news is critical for B2B marketers who want to drive and measure revenue impact through truly personalized, triggered and consistent messaging from their ABM program.”