Magazine industry calls on brands to pay more attention to attention

Magnetic, the marketing body for consumer magazines, has launched its first advertising campaign, backed up by data that aims to raise the importance of consumer attention in a bid to highlight to brands its benefits to advertising.Pay Attention’, which goes live today (7 February), marks the first time the magazine industry has come together under one marketing message. It will be hoping to change the conversation around magazine advertising, which has seen revenues fall as brands shift spend online.