ABM Market Expected to Witness a Sustainable Growth over 2028
honestversion | February 20, 2019
The drive for account-based marketing stems from the need for account-level personalization to enable personalized interactions with customers and buyers in modern marketing approach that seeks to integrate sales and advertising. Over the years, account-based approaches have gained traction among sales teams. Account-based marketing (ABM) as an industry has seen rapid evolution over the past few years, witnessed in their rising demand among B2B marketers.