Leaders Roundtable: How to run an outstanding B2B Marketing Team

Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you. Agenda: What is ABM? A clear and concise definition Making the case for ABM at your organization The difference between demand generation and ABM Target account identification Three different types of ABM and how to pick the right one for you The pipeline approach to sustainable ABM programs Persona definition and the role personas play in a successful ABM program Stage and play definition Account disposition and nurturing Sales outreach structure Mapping messaging, content and channels to the buyers’ journey Measuring success and applying continuous improvement

Do you need more leads to meet your 2024 objectives? Are you looking for fresh ideas to supercharge your demand gen efforts? Join us for an intensive workshop focused on elevating your demand generation strategy and results. In this interactive session, you’ll walk through the end-to-end planning process to build an effective program tailored for your business. We’ll guide you through hands-on exercises to define your audience, shape your messaging, and select proven tactics to attract and convert high-value leads. You’ll come away with clarity on ideal customer and their content needs, compelling creative across channels, and an optimized media mix to maximize reach and engagement. Whether you’re looking to overhaul your approach or refine a current campaign, this workshop will provide the strategy and execution blueprint you need to accelerate pipeline and smash your lead goals for the year ahead. Don’t leave your lead gen to chance. Secure your spot and unlock a clear path to attracting and converting your ideal prospects.

The event offered 4 content streams for delegates to customize their agendas, with leading martech experts to keep attendees up to date. It brought together 300 B2B digital marketing peers for interactive sessions, networking, and access to cutting-edge digital solutions. Keynote speakers discussed AI in B2B marketing.

Join us in Sydney in May at APAC's largest B2B marketing community and conference focused on pipeline, revenue, growth, brand, leadership and personal career advancement! Now in its ninth year, APAC’s largest gathering of B2B CMOs and marketing leaders will again be held at the Doltone House Jones Bay Wharf in Sydney on the 8-9 May 2024. 600+ B2B CMOs and marketing leaders will gather to to discuss our roles as business leaders driving revenue and growth, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers.