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Account Based Data, Buyer Intent Data

Buyer personas: How to create and effectively use them for account based marketing in 2023

"Want to know what buyer personas are and why they are important for account based marketing in 2023?

In this video, we'll explain everything you need to know about buyer personas, including how to create them and how to use them effectively. We'll also share some tips on how to make sure your buyer personas are as accurate and effective as possible. If you're ready to take your account based marketing to the next level, this video is for you!

Spotlight

Activate (Activate Marketing Services, LLC)

Activate provides content-powered lead and marketing services for business technology marketers, based on a unique combination of buyer insights, high-performance content, event services and lead-nurture technologies. The company develops detailed buyer personas, creates multi-platform content to engage prospects at every stages of the decision-making process, and then nurtures the resulting relationships across live, mobile and online platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in editorial, marketing and technology, Activate's formula for high-performance marketing connects messaging, marketing and measurement to deliver bottom-line results.

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How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

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MORE VIDEOS

Spotlight

Activate (Activate Marketing Services, LLC)

Activate provides content-powered lead and marketing services for business technology marketers, based on a unique combination of buyer insights, high-performance content, event services and lead-nurture technologies. The company develops detailed buyer personas, creates multi-platform content to engage prospects at every stages of the decision-making process, and then nurtures the resulting relationships across live, mobile and online platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in editorial, marketing and technology, Activate's formula for high-performance marketing connects messaging, marketing and measurement to deliver bottom-line results.

Events