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Exactly How B2B Marketers Earn Trust: Evidence-Based Content

Your audience is skeptical.

Not because of anything you did. But because they’re surrounded by claims, scams, and fraud.

But there are things you can do to counteract that skepticism.

Number one: provide proof!

In this clip from her presentation at B2B Forum in 2022, Melanie Deziel reminds us of the importance of providing proof.

Beyond that—she shares six different types of proof you can provide to help convince your prospects you really can deliver.

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SmartBug Media

SmartBug Media® is the Intelligent Inbound® marketing agency that assists businesses in growing revenue through content marketing, sales enablement, web development, marketing automation, and PR. For over 10 years, SmartBug Media has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their brands.

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