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APAC: The CX Optimists
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If a customer experience (CX) expert were to imagine the ideal consumer for its products and services, what would this person look like?
They would be happy to share their personal data across a range of scenarios, they would trust the brands with whom they shared it, and they would be open to interacting with brands in a range of innovative ways.
But in a world where consumers are becoming smarter about the use of their data, does this ideal consumer really exist? If they do, they would probably come from Asia-Pacific (APAC). According to our recent research, the region’s consumers are by far the most optimistic and forward thinking on CX, when compared to the rest of the world. In this report, we will assess the CX situation in APAC, and provide recommendations on the best way forward for the region’s brand marketers.
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