[WEBINAR] IS THE MQL DEAD? SHOULD IT BE?
Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not.
During the webinar, RollWorks and Drift will get into:
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A deep dialogue around signals and what to focus on
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If thought leaders killed the lead - what did they give us instead?
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Will we ever stop arguing about leads being dead?
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The role of account-based marketing as an alternative to lead generation
The panel experts will offer their perspectives on these topics and more, sharing their experiences and insights. You’ll leave with a better understanding of the current state of lead generation and its potential for driving business growth.