[REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS

RACHEL LEFKOWITZ | November 10, 2016

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Okay, we are approaching 2017 and if there is one clear takeaway that has dominated conferences and conversations this year it’s Account-Based Marketing (ABM). It’s everywhere. It’s hot, but not so hot that it’s a fad. It’s here to stay. So if you haven’t started working in a little bit of an ABM approach into your 2017 planning, take our advice and start!There is SO much information out there about ABM. My favorite publishers on this topic are EverString (yes, shameless self promo), Engagio, TOPO, Raab Associates, and Demand Gen Report. But there are many more!In this post, we’ll cover some key findings of The 2016 ABM Benchmark Survey Report by Demand Gen Report (and sponsored by EverString) and tell you a little bit about how our ABM efforts here at EverString match up with the survey results. You won’t want to miss the full report here.ABM is Not New, But it Gained Significant Traction in 2016 While the traditional 1:1 ABM model has been around for a while (think the 2006 Pursuit of Happiness movie starring Will Smith) marketers are flocking to ABM in the form of this traditional 1:1 model, 1:few, or 1:many. At EverString, we are using a mix of these different ABM approaches and formally kicked off our effort in 2016.

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Spotlight

You & Them

As members of the community we service, not sales people on the outside looking in, it is our passion to align stars and connect dots, not just match titles with positions. And we do so among st a talented community of people with the same mentality - that our work is an important part of who we are.

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