[Sneak Peek] Class is Now in Session for #FlipMyFunnel’s ABM University

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ABM University is an online, vendor-neutral program geared toward teaching B2B marketing and sales professionals the fundamentals of account-based marketing from some of the top thought leaders in ABM. In direct response to the market’s growing need for account-based marketing training, #FlipMyFunnel produced a complete program for anyone interested in implementing and executing an ABM approach in their organization.

Spotlight

Enigma Marketing Services

We believe that great relationships deliver great results: our understanding of our clients’ needs allows us to deliver better business outcomes for them. That could be achieved through award-winning ABM programmes and lead/demand generation activities; or by applying our understanding of the dynamics of channel relationships around the world to drive partner revenues.

OTHER ARTICLES

LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro

Article | February 18, 2020

LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

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Aligning Account-Based Marketing and Account-Based Selling for a Better Customer Experience

Article | February 18, 2020

In today’s world of rapid-fire product release where – it’s been said – if your product is good someone will copy it, what sets one company apart from the next when everything else is equal? When product and price are virtually the same, how do you differentiate your product from the next company’s? The answer is simple and yet sometimes so elusive: customer experience. So, how can marketers and salespeople work together to improve the customer experience? Implementing account-based marketing (ABM), and tightly aligning marketing and sales, is the number one value marketers can bring to the customer experience today. ABM is the strategy of defining the target list of accounts that you want to approach, and creating the channels, messaging and content to communicate with them in a way that feels personalized. Rather than marketing and sales speaking to a persona, you go deeper and speak at the brand level and the individual level. According to a Forrester study on the state of ABM, “When it comes to business value, 37 percent of those responding say they can demonstrate tighter coordination between marketing and sales.”

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BUYER INTENT DATA

Get In Front of the Competition: Use Intent Data to Find the Accounts that Drive Your Busines

Article | February 18, 2020

B2B markets are more competitive than ever. They’re crowded, commoditized, noisy, and everybody is trying to knock on the same doors. So how do you break through the cacophony? The key is to not wait and reach out to your accounts with everyone else but to reach them when they are still early in the buyer’s journey. And that’s where leveraging intent data comes in. With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. You can create orchestrated plays as soon as they are in-market when they are searching. So you can deliver fresh ideas based on knowledge and understanding of an account’s industry and unique business issues before everyone else.

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Outbound, Inbound, Account-Based Marketing: Three Marketing Tracks A Business Can Utilize

Article | February 18, 2020

A business or company’s growth relies on many factors. One of those factors that must be handled strategically is marketing. A marketing plan is an approach that must be made for the long-term. The marketing approach is meant to be forward-looking with the goal of becoming known by potential customers and have a competitive advantage over other businesses in the same industry. Marketing has three major strategic types namely, outbound marketing, inbound marketing, and account-based marketing. Every marketing plan needs a strategic ideology and a proper analysis of the company’s situation before any marketing techniques are formulated and deployed. Businesses must evaluate their competitive position and how their marketing goals align with their current business operations. Marketing is the bridge that connects the business and its customers.

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Spotlight

Enigma Marketing Services

We believe that great relationships deliver great results: our understanding of our clients’ needs allows us to deliver better business outcomes for them. That could be achieved through award-winning ABM programmes and lead/demand generation activities; or by applying our understanding of the dynamics of channel relationships around the world to drive partner revenues.

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