10 Key Account-Based Marketing Stats Marketers Should Know

| October 21, 2016

article image
Or maybe these are just our 10 favorites . . . Account-based marketing, it’s the buzzword coming out of every marketer’s mouth these days. While it may seem like ABM took the marketing world by storm overnight, it’s actually been around for decades. You can learn more about the history in our ABM overview video. Instead of just talking about ABM though, it’s time to start building your strategy. And what better way to start than with the numbers? We’ve put together the 10 key account-based marketing stats we think every marketer should know when going into their ABM plan.

Spotlight

Localsearch

Localsearch is at the heart of more than 200 regional towns throughout Queensland, New South Wales, Victoria and the Northern Territory. In a nutshell, we’re a digital marketing agency, Premier Google Partner, Google My Business Partner and Bing Partner. What we really do is help more than 1.7 million regional businesses of all sizes be seen, be trusted and be connected online each and every year. Behind the 2 million+ monthly views on localsearch.com.au and 3 million+ phone directories delivered each year, are our hard-working team of experts. It’s these digital marketing consultants, customer success agents, SEO and SEO gurus, content creators, designers, developers and IT professionals who work tirelessly to help the Aussie businesses with us grow.

OTHER ARTICLES

Account Based Marketing: 3 Ways an ABM Approach Pays Off

Article | February 13, 2020

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider ABM a foundational component of their demand arsenal. In fact, according to Sirius Decisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing effort.

Read More

Forget the hype: The virtues of account based marketing

Article | March 17, 2020

Account based marketing (ABM) is a mainstay of the B2B sector. Often most beneficial when dealing with a niche product or service, ABM is especially useful if the aim is to address more than one person or department within an organisation with a tailored message. In basic terms, it involves taking a very targeted, longer-term approach, homing in on selected key accounts that have (or could have) a particular value and then establishing a far broader, strategic engagement with a client. As head of business marketing and customer experience at O2, Zoe Hominick is a keen advocate of ABM as a crucial channel for B2B marketing.

Read More

How to Improve ABM Programs with Interactive Content

Article | May 14, 2021

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

Read More

How to Use LinkedIn Targeting for ABM Programs

Article | March 5, 2020

Though the term was officially coined in 2004, “In its purest form, account-based marketing has been around forever,” says Matt Heinz, attributing the heightened interest in ABM to advances in tools and technology that make it easier to execute. Backing the assertion that ABM is now easier for B2B companies to execute, an ITSMA survey showed that 84% of businesses using ABM said the strategy offered a higher ROI than other marketing campaigns. In another study from SiriusDecisions, 92% of B2B marketers said ABM was extremely important to their overall marketing efforts. Clearly, ABM is here to stay.

Read More

Spotlight

Localsearch

Localsearch is at the heart of more than 200 regional towns throughout Queensland, New South Wales, Victoria and the Northern Territory. In a nutshell, we’re a digital marketing agency, Premier Google Partner, Google My Business Partner and Bing Partner. What we really do is help more than 1.7 million regional businesses of all sizes be seen, be trusted and be connected online each and every year. Behind the 2 million+ monthly views on localsearch.com.au and 3 million+ phone directories delivered each year, are our hard-working team of experts. It’s these digital marketing consultants, customer success agents, SEO and SEO gurus, content creators, designers, developers and IT professionals who work tirelessly to help the Aussie businesses with us grow.

Events