10 Online Marketing Tips for the 2015 Holidays

| October 28, 2016

article image
The holidays are quickly approaching, and businesses are searching for the best ways to spend the last of their marketing budget in order to maximize their profits this year. With the holiday shopping season becoming increasingly competitive, we asked a few digital marketing experts to share their tips on how businesses and retailers can maximize their marketing strategies before the end of 2015, and especially during the code freeze.

Read more

Spotlight

Node.io

Node is the first AI-powered discovery engine that connects people with opportunity at massive scale. Node’s proprietary deep learning technology revolutionizes the online discovery process by making sense of the relationships between billions of people and companies on the web and customer-owned data. Sifting through these connections, Node proactively surfaces the most relevant opportunities in real-time to accelerate growth across sales, marketing, recruiting, partnerships and beyond. Companies can leverage Node’s discovery engine through an online platform and/or API.

OTHER ARTICLES

The Missing Link in Your ABM Strategy Part 2

Article | March 19, 2020

In part one of this series, we defined account-based marketing (ABM), discussed why it mattered, and highlighted the need for a unified data strategy to create a single-source of truth. But many marketers still grapple with the question: is ABM a strategy or a technology? While ABM technology can certainly help marketers leverage data and speed to drive maximum efficiency, delivering personalized experiences off the back of a holistic data-based understanding is just part of the equation. ABM technology, on its own, can’t meet the need for a personalized and connected experience that our customers have come to expect.

Read More

Five Must-Try Software As A Service Growth Hacking Strategies

Article | May 30, 2021

Many businesses employ Software-as-a-Service (SaaS) for its flexibility and simplicity to fulfill their marketing requirements. Different types of SaaS marketing platforms help companies simplify their marketing needs. But growing a SaaS company isn’t easy. It is quite challenging because the industry is flooded with competition. Research had predicted very early on that 73% of the companies would turn all their apps into SaaS by 2021, making SaaS competition fiercer than ever. Marketeers eye for consumers’ already limited attention spans in B2B and B2C spaces.

Read More

How the right content wins in account-based marketing

Article | April 20, 2020

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their initial pilot programs. As you begin to experiment and expand your ABM programs, there are many complexities that you can introduce like content personalization, website personalization, scaling accounts and channels, and additional technology and automation, to name a few.

Read More

How to Stay Ahead in the Great Account-Based Marketing Race

Article | February 28, 2020

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery. More and more B2B marketing executives and companies are making the transition from lead-centric to account-centric marketing, because the ROI of an account-based approach has been tried, tested, and proven. ITSMA put it best: “ABM delivers the highest return on investment of any strategic B2B marketing approach. Period.” Let’s face it, account-based marketing (ABM) is no longer a trend to test or even pilot—it’s table stakes in 2020. And thanks, in part, to the surge of account-based thought leadership and marketing technology available, B2B marketers are getting better at ABM by the day, meaning they’re also getting better at creating strategies that engage target accounts and developing effective ways to connect the dots between marketing, sales, and customer success.

Read More

Spotlight

Node.io

Node is the first AI-powered discovery engine that connects people with opportunity at massive scale. Node’s proprietary deep learning technology revolutionizes the online discovery process by making sense of the relationships between billions of people and companies on the web and customer-owned data. Sifting through these connections, Node proactively surfaces the most relevant opportunities in real-time to accelerate growth across sales, marketing, recruiting, partnerships and beyond. Companies can leverage Node’s discovery engine through an online platform and/or API.

Events