10 Ways To Make The Most Of Lead-Gen Programs

| April 19, 2017

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Partner success equals vendor success — it’s a win-win. But to get there, vendors and partners must understand that building a mutually beneficial channel program is a two-way street, one that requires allocating significant resources.

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Incoho Inc.

Incoho is a leading provider of commercial collections, business to-business demand generation & research work. It is committed to delivering exceptional value to its clients by using the full potential of its resources - this is the Incoho Advantage. The Incoho Advantage is rooted in its commitment to superior customer service. With best-in-class technology & a highly trained team of outsourcing professionals, Incoho partners with clients to deliver customized services that integrate with and support their unique business processes.

OTHER ARTICLES

3 Reasons Why ABM is a Smart Strategy for Demand Generation Managers

Article | February 27, 2020

Building brand awareness is often easier said than done. This is especially true in B2B marketing, where purchases are high-consideration and customer relationships are long-term. A mix of different strategies and tactics is needed to connect with audiences, increase traffic and pipeline, and create conversation at scale. One of these strategies is account-based marketing (ABM), which can help demand generation managers lead their teams to build profitable relationships with high-value accounts.

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ABM and AI: Friends or Foe?

Article | June 2, 2021

The application of Artificial Intelligence (AI) and other advanced technologies is inevitable and necessary to achieve the potential of account-based marketing (ABM). However, I consider technology to be more of an enabler of ABM, while the driver always remains the same – enhancing the customer experience by helping clients sustain and grow their business in this dynamic digital era. The goal is not for AI to make marketing decisions but to enable marketers to make better decisions by leveraging the strength of AI in analyzing a large amount of data quickly to share action-oriented insights. AI can be a friend or foe, depending on what decisions we make while evaluating and implementing AI. Following are key questions organizations should answer before deploying an AI-based marketing strategy.

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How to Approach Demand Gen in Challenging Times

Article | March 22, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty on top of the risk and strain caused by a global pandemic whether an economic downturn is imminent, or how severe it might be, and for how long. Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks.

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How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

Article | April 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

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Spotlight

Incoho Inc.

Incoho is a leading provider of commercial collections, business to-business demand generation & research work. It is committed to delivering exceptional value to its clients by using the full potential of its resources - this is the Incoho Advantage. The Incoho Advantage is rooted in its commitment to superior customer service. With best-in-class technology & a highly trained team of outsourcing professionals, Incoho partners with clients to deliver customized services that integrate with and support their unique business processes.

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