11 REVENUE BENEFITS OF CUSTOMER RELATIONSHIP MARKETING ONLINE

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“I understand the value of traditional customer relationship marketing, but how can internet marketing possibly strengthen customer relationships?” For those of us who grew up with traditional marketing strategies rooted in building and maintaining customer relationships, it can be a bit challenging trying to discern how something as impersonal as the internet can possibly leverage and nurture customer relationships. But it works, and companies are increasing their bottom lines because of it. “How?” you ask! With content marketing. What is Content Marketing? Content marketing is about connecting with your customers without pushing your services on them. This is the hard part for business owners to overcome who have always been taught to promote and push their product or service out to prospective customers. According to the leading experts on internet content, The Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Spotlight

Response Mine Interactive

Based in Atlanta, Response Mine Interactive (RMI) is an industry leading digital marketing services firm that expertly wields data for customer acquisition and retention. Founded in 2001, RMI focuses on honest, meaningful feedback to create dominant online brands in the e-commerce, healthcare, retail, travel and home services markets. Also the authority in acquiring boomers and seniors, RMI has a culture based on integrity, testing and margin-based decision-making to create breakthroughs in volume and efficiencies that optimize ROI. For more information,

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Spotlight

Response Mine Interactive

Based in Atlanta, Response Mine Interactive (RMI) is an industry leading digital marketing services firm that expertly wields data for customer acquisition and retention. Founded in 2001, RMI focuses on honest, meaningful feedback to create dominant online brands in the e-commerce, healthcare, retail, travel and home services markets. Also the authority in acquiring boomers and seniors, RMI has a culture based on integrity, testing and margin-based decision-making to create breakthroughs in volume and efficiencies that optimize ROI. For more information,

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