15 Noteworthy Statistics About B2B Marketing Automation

| April 16, 2016

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B2B companies are realizing the true value of marketing automation platforms (MAPs); over half (53%) of B2B Fortune 500 companies use MAPs a 112% increase from 2013. This infographic from Mystique Brand Communications highlights 15 stats that evaluate the growing importance of marketing automation within B2B organizations.

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Xactly Corp

Xactly delivers a scalable, enterprise platform for planning and incenting sales organizations, including sales quota and territory planning, incentive compensation management, and predictive analytics. Using this powerful sales performance management (SPM) portfolio, customers mitigate risk, accelerate sales performance, and increase business agility. Combined with Xactly Insights™-- the industry’s only empirical big data platform, Xactly empowers companies with real-time compensation insights and benchmarking data that maximize the bottom line. With an open, standards-based architecture, Xactly seamlessly integrates within an enterprise’s existing infrastructure, with the ability to work with any ERP, CRM, or HCM application, while meeting the highest enterprise standards in security, reliability, and privacy.

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