2 Ways For Lead Generation Companies To Customize Their Proposals

| December 13, 2016

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Writing proposals is an integral part of the lead generation process that holds a great significance for the success of The Global Associates Lead Generation Companies. A proposal is prepared by lead generation companies so that the client gets to know the salient features of the product or service being offered by them. The sales people usually adopt two diametrically opposite approaches to customize their proposals, both having certain advantages and disadvantages. Let us discuss these two approaches here. A high energy approach: Most Lead generation companies adopt a high-energy approach that involves firing proposals in all directions without any specific targets. This brings you quantity, but you tend to miss most of these opportunities since these proposals are not customized according to a customer’s needs. This is called a machine gun approach, you pump in countless fresh leads into your sales pipeline and then write proposals in a mad rush to meet all the deadlines. This approach often proves counterproductive for the organization in the absence of a clear-cut strategy and direction.

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