20 Demand Generation Terms for Marketers

| November 3, 2016

article image
Of course you just nod along and fake your understanding until you can pop onto Google at your earliest convenience to figure it out. It’s daunting to hear these unknown acronyms and not have any clue what they actually mean. So we've got good news: we’ve collected a bunch of acronyms so you don't have to feel like C-3PO. Get on the right level with these demand generation terms A/B Testing “Split Testing” compares two versions (version A and version B) of something to see which one performs better. For example, you can see which subject line performs better by sending the same email with two separate subject lines. Some email sending software chooses the winner for you after a given time period and promotes that winner for the duration of the send, while some allows you to make the decision after sending to a defined number (usually half of your list) and getting your results. The one that gets more opens, replies, etc. (whatever your goal is) wins. CAC: Customer Acquisition Cost Refers to how expensive it will be to sign a new client. A clear understanding of necessary spend for acquisition is critical to forecasting marketing spend and overall company growth. It is also a metric that investors will want to know if and when you approach them for funding.

Spotlight

AMA Houston – American Marketing Association

For marketing professionals, AMA Houston is THE Marketing Connection for leading educational information, career-building resources and valuable networking opportunities. AMA Houston is the area’s premier professional marketing organization that provides marketers the ability to remain competitive in today's business environment.

OTHER ARTICLES

Are Revenue Operations the Secret to Account-Based Success Right Now?

Article | March 31, 2020

We’re hearing that a number of companies are shifting investments from canceled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and running both well and quickly. How can you make that happen and speed time to results? Two words: Revenue Operations. There’s a reason so many people signed up for the recent OpsStars event hosted by LeanData and co-sponsored by Engagio. RevOps is a movement in B2B whose time has definitely come.

Read More

Optimizing ABM with Influencer Marketing

Article | February 28, 2020

Marketers who practice ABM are seeing impressive results. A recent report from ITSMA and the ABM Leadership Alliance found that 73% of marketers plan to increase ABM budgets in the coming year, and 71% saw greater ROI compared to traditional marketing. Yet as much success as marketers are seeing with ABM, most are missing a crucial part of the strategy: Building trust through external influence. In his B2BMX presentation, Lee Odden observed that ABM marketers tend to focus on internal influence which members of the buying committee have a say in the purchase decision.

Read More

What Does A Good ABM Strategy Look Like?

Article | March 2, 2020

For instance, if you’re a small business with limited time and marketing resources (read: people and cash), it may not be feasible to target specific accounts. But for those businesses with the manpower and money required to implement ABM successfully, it has the potential to yield incredible results. Account-based marketing helps to fully align sales and marketing efforts, accelerate the sales process for your most valuable opportunities, and generate a significant return on investment from your marketing campaigns. But what does a good ABM strategy look like, and what’s involved in the build and delivery?

Read More

What Matters With Intent Data

Article | April 1, 2020

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey.

Read More

Spotlight

AMA Houston – American Marketing Association

For marketing professionals, AMA Houston is THE Marketing Connection for leading educational information, career-building resources and valuable networking opportunities. AMA Houston is the area’s premier professional marketing organization that provides marketers the ability to remain competitive in today's business environment.

Events