2019 Digital Trends: Creativity in Focus

2019 | April 9, 2019 | Sponsored

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The 2019 Digital Trends: Creativity in Focus report, produced by Econsultancy in partnership with Adobe, explores the importance of design-led customer experience (CX). Technology presents a world of opportunity for companies to reach customers in ever more personalised and relevant ways, but success depends heavily on the stren

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Comply Enterprises

Welcome to Comply Enterprise’s home on LinkedIn. Follow us for updates on marketing tips, blog articles, industry news, complimentary offers and more. Please visit our services page for additional information. A Brand-Centric Demand Generation Agency—focused on the power of attraction and value of brand equity. We weave together business strategy, creative thinking and integrated marketing methodology to build positive market perception, influence target audiences and elevate demand. Our experience and skill sets enable us to integrate and leverage interactive, social and traditional media and tactics to reach the right audience, at the right time with creative communications and relevant dialogue.

OTHER ARTICLES

Improve Your Marketing & Sales Alignment With Account-Based Marketing

Article | March 20, 2020

Marketing & sales alignment is among the key factors that play a major role in determining the success of any business. Many B2B companies are starting to embrace Account-Based marketing or ABM for their overall marketing endeavors. ABM perfectly underpins the conventional, short-term marketing objective of harboring leads with strategies aimed at driving revenue growth in the long-term. In this blog post, we’ll be talking about ABM and how businesses can improve their marketing and sales alignment around it. But before we jump right to it, let’s try and understand why B2B companies must have their marketing and sales team aligned.

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3 innovative tools for securing ABM success

Article | March 20, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

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3 Reasons Why ABM is a Smart Strategy for Demand Generation Managers

Article | March 20, 2020

Building brand awareness is often easier said than done. This is especially true in B2B marketing, where purchases are high-consideration and customer relationships are long-term. A mix of different strategies and tactics is needed to connect with audiences, increase traffic and pipeline, and create conversation at scale. One of these strategies is account-based marketing (ABM), which can help demand generation managers lead their teams to build profitable relationships with high-value accounts.

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ABM or InBound Marketing, which is better for your B2B organization

Article | March 20, 2020

It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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Spotlight

Comply Enterprises

Welcome to Comply Enterprise’s home on LinkedIn. Follow us for updates on marketing tips, blog articles, industry news, complimentary offers and more. Please visit our services page for additional information. A Brand-Centric Demand Generation Agency—focused on the power of attraction and value of brand equity. We weave together business strategy, creative thinking and integrated marketing methodology to build positive market perception, influence target audiences and elevate demand. Our experience and skill sets enable us to integrate and leverage interactive, social and traditional media and tactics to reach the right audience, at the right time with creative communications and relevant dialogue.

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