3 Account-Based Marketing Missteps You Might Be Making

| February 14, 2017

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Account-based marketing (ABM) is having its moment in the spotlight. Ninety-two percent of B2B marketers say it's "extremely" or "very" important to their strategies. And almost as many — 84 percent — believe it delivers stronger ROI than other approaches.

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KPItarget

KPItarget was founded with one purpose in mind. We want to use the power of the internet and cutting edge interactive marketing techniques to drive real results for our clients. We begin by identifying your KPI’s (Key Performance Indicators), which are defined as: “A set of quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their strategic and operational goals”...

OTHER ARTICLES

What Matters With Intent Data

Article | April 1, 2020

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey.

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Outbound, Inbound, Account-Based Marketing: Three Marketing Tracks A Business Can Utilize

Article | April 2, 2020

A business or company’s growth relies on many factors. One of those factors that must be handled strategically is marketing. A marketing plan is an approach that must be made for the long-term. The marketing approach is meant to be forward-looking with the goal of becoming known by potential customers and have a competitive advantage over other businesses in the same industry. Marketing has three major strategic types namely, outbound marketing, inbound marketing, and account-based marketing. Every marketing plan needs a strategic ideology and a proper analysis of the company’s situation before any marketing techniques are formulated and deployed. Businesses must evaluate their competitive position and how their marketing goals align with their current business operations. Marketing is the bridge that connects the business and its customers.

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How to Leverage the Power of Marketing Automation for Your Demand Gen Operations

Article | March 11, 2020

One of the most significant shifts in demand generation is the move towards account-based marketing. Traditional marketers utilized a ‘one-to-many’ approach where tracts of messages were blasted to an extensive database. The age of personalization has now dawned on-demand generation. Marketers need to tailor their messages to suit personas and targeted accounts better. This form of marketing abandons the idea of fishing with a wide net. It instead promotes hunting for your biggest fish with spears. Marketers need automation tools to enhance their account-based marketing operations. Data shows demand generation automation can increase customer engagement by 68%. It will also strengthen timely communications and increase demand gen opportunities by 58%.

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The Missing Link in your ABM Strategy

Article | March 17, 2020

Account-based marketing (ABM) programs deliver huge results, but those results can sometimes be elusive. Over the past twelve months through my consulting practice, I’ve had an intimate view into over fifty ABM programs. More common than not, most marketers are telling me that their results are underwhelming. So, what is the missing link? The answer lies in the disconnect between marketing-orchestrated experiences and buyer expectations.

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Spotlight

KPItarget

KPItarget was founded with one purpose in mind. We want to use the power of the internet and cutting edge interactive marketing techniques to drive real results for our clients. We begin by identifying your KPI’s (Key Performance Indicators), which are defined as: “A set of quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their strategic and operational goals”...

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